Unlike traditional advertising solutions Targeted Engagement™ was actually designed with politics in mind.
Select your ad type.
Select your targeting criteria.
Upload your creative.
Identify your budget.
Launch your campaign!
Presidential level media buying capabilities delivered in less than 15 minutes.
Without agency fees.
If you would like to receive updates about
Targeted Engagement™, you can sign up here.
These Terms of Service (the “Terms of Service”) apply to the Targeted Engagement™ Platform, owned and operated by TARGETED VICTORY ®, a limited liability company, (“Targeted Victory”) and any services, features, content, applications, software programming, and interfaces provided through the Targeted Engagement Platform (collectively, the “Platform”). Your access to and use of the Platform is subject to these Terms of Service, as well as all applicable laws and regulations.
Please read these Terms of Service carefully. By accepting a Platform user name and password, by creating an account and/or by using the Platform or underlying services (the “Services”), you are accepting and agreeing to these Terms of Service provided by Targeted Victory. If you are not willing to be bound by these Terms of Service, do not use the Platform and do not accept a user name. Your access to and use of the Platform constitutes your acceptance of and agreement to abide by each of these Terms of Service. These Terms of Service may be changed, modified, supplemented or updated by Targeted Victory from time to time without advance notice by posting here and you will be bound by any such changed, modified, supplemented or updated Terms of Service if you continue to use the Platform after such changes are posted.
In order to use the Platform you are required to be a registered user. By becoming a registered user (each a “Registered User”) you represent, warrant and covenant that during the registration process you provided accurate, truthful, and complete information (including, but not limited to your name, the name of the agency, advertiser, or publisher you represent (the “Company”), the domain name of your Company and your e-mail address. We may require you to sign additional agreements or forms in order to become a Registered User. We have no obligation to accept applications to become a Registered User. Upon acceptance of your application you will be assigned a user name and password (respectively the “User Name” and “Password”, and together, your “Registration Information”) that will allow you to access the Platform. As a Registered User, Targeted Victory will set up for you an account (the “Account”), the sole purpose of which is to run and manage Advertisements and purchase Platform Services. It is your obligation to keep your Registration Information accurate and up-to-date, and failure to do so shall constitute a breach of these Terms of Service, which may result in immediate termination of your Account. You may not share your Registration Information with any third party, or permit any third party to use your Account, except as otherwise set forth in these Terms of Service.
If you are registering on behalf of your Company, you represent that you are authorized to enter into, and bind the entity to, these Terms of Service and register for use of the Platform. You are solely responsible for ensuring that your adherence to these Terms of Service are in compliance with all laws, rules, and regulations applicable to you. We reserve the right to revoke access to the Platform where these Terms of Service or use of the Platform is prohibited.
Your Account shall only be used for legitimate advertising campaigns. If you add other users to your account (i) such users shall only be authorized users on behalf of your Company, or your client, and (ii) you shall be solely liable for the activity in the Account, and shall ensure such activity is in compliance with these Terms of Service.
You are solely responsible and liable for activity that occurs by using your User Name and/or Account and shall be responsible for maintaining the confidentiality of your Password. You will immediately notify Targeted Victory in writing of any change in authorization, any unauthorized use of your Account or User Name, or other account related security breach of which you are aware. You are solely responsible for all aspects of any advertisements or additional materials created, delivered, or managed through your Account or User Name, including without limitation, any ad content, which means video, text, images, documents, materials, photos, graphics (“Ad Content”) in connection with serving your digital advertisements (“Digital Advertisement”) and/or television advertisement (“Television Advertisements”) (collectively “Advertisements”).
Upon becoming a Registered User, Targeted Victory grants you, and you accept, a non-exclusive, non-transferable (except as expressly provided herein) and limited right to access and use the Platform for the sole purpose of using the Platform and Services. You may exercise the right granted in this Section through your own Account. Except as expressly permitted by these Terms of Service, you may not, directly or indirectly or through any other person or entity, use, rent, lease, sell, transfer (by sublicense, assignment or otherwise), time share, modify, reproduce, copy, make derivative works from, distribute, publish, use to provide service bureau services, or publicly display the Platform. You may not reverse engineer, decompile, or otherwise attempt to discover the source code for the Platform. You may not access the Platform for any benchmarking or competitive purposes. You may use the Services and Platform only for the purposes contemplated hereunder. All rights not specifically granted hereunder are reserved to Targeted Victory.
Targeted Victory may use, reproduce, download, distribute, display, and/or transmit to its third party service providers any Ad Content made available to Targeted Victory in connection with the Services or Platform for the purpose of providing the Services to you.
Except as expressly provided herein, Targeted Victory shall have the sole and exclusive ownership of all right, title and interest in and to the Platform, any enhancements thereto, any documentary or other materials regarding its use, and any data provided to you by Targeted Victory in whatever form or media. As between Targeted Victory and you, Targeted Victory or its licensors shall remain the sole and exclusive owner of all right, title, and interest in and to the Platform including, without limitation, any patents, patent applications, trademarks (whether registered or not), trade names and copyrights.
Targeted Victory retains ownership of all data generated by its provision of Services through the Platform. Targeted Victory may utilize such data in an aggregated and/or de-identified manner for its commercial benefit, including but not limited to, sharing such aggregated and/or de-identified data with third parties. To the extent by operation of law or otherwise Targeted Victory does not own such data, by utilizing the Platform you provide Targeted Victory with an unrestricted license to do so.
You must provide a valid credit card or eCheck in order to place an order.
You agree to pay any and all fees and taxes that may accrue in relation to your use of the Platform, if any. All sales on the Platform are non-refundable and non-transferable except as expressly provided in these Terms. We reserve the right, but have no obligation, to confirm the credibility of all payment transactions, including confirming the validity of the transactions, and you acknowledge that such process may delay or preclude receipt of payments. We are not obligated to process payments (i) that have been made by fraudulent, illegal, or unauthorized means, as determined by us in our sole discretion or (ii) to any account located in a country or territory where there is high-risk for fraudulent activity, as reasonably determined by us in our sole discretion.
All prices, fees, and other amounts referred to on the Platform are in U.S. dollars and do not include any taxes. You will be responsible for the payment of any taxes applicable to the provision of Services through the Platform. We will issue any governmental forms we are required to issue to applicable government agencies with jurisdiction over any Platform transaction. We reserve the right to introduce fees for other services in the future at our sole discretion.
In addition to the payment terms set forth in Section 7, Payment Terms for the Services, above, your Digital Ad Budget is subject to the following minimums based on ad type:
PreRoll and Banner advertisements – five hundred dollars ($500) per campaign
Twitter and Facebook advertisements – one dollar ($1.00) per day per campaign
When you click “Submit Payment” for your Digital Ad, we will begin processing your payment. No cancellations are available or permitted unless no inventory at all exists for the order placed. Upon placing an order, Targeted Victory will confirm whether sufficient inventory is available for the order placed. If insufficient inventory is available to run the order submitted in full, you may modify your order accordingly.
Refund requests will be processed at our sole discretion. Cancellations and refunds pertaining to Digital Advertisements are subject to a 6.4 percent processing fee. All chargebacks are subject to a fifteen-dollar ($15) fee.
In addition to the payment terms set forth in Section 7, Payment Terms for the Services, above, your Television Ad Budget must be $15,000.00 or more. You must provide us with payment seven (7) business days in advance of your Television Ad order.
When you click “Submit Payment” for your Television Ad, we will begin processing your payment, and you will not be able to cancel your Television Ad for any reason.
Refund requests will be processed at our sole discretion. Refunds are subject to a 6.4 percent processing fee. All chargebacks are subject to a fifteen-dollar ($15) fee.
complies with all laws, rules and regulations, and, where applicable, the Self-Regulatory Program;
notifies users of your data collection polices; and
provides users with choice to opt-out of such Remarketing Tag.
You may not append any third party tags to Advertisements served through the Platform or to any Targeted Victory tags, nor should you allow any third party tracking or tagging (collectively “Third Party Tags”) through the Platform unless you comply with the following:
You will provide us and any advertiser you represent, where applicable, with notice of any Third Party Tags you wish to implement in the Platform.
Targeted Victory reserves the right to validate any Third Party Tag or Third Party Vendor for compliance with law and policy and for authenticity and is under no obligation to allow Third Party Tagging.
We reserve the right to block any party and any tag that we have not or cannot validate.
Without derogating from the above, you shall be solely responsible for any Third Party Tag implemented through the Platform on your behalf, including any damages, costs, or claims resulting from appending such Third Party Tag.
By accepting these Terms of Service you 1) acknowledge and understand that the data provided contains data collected in connection with state voter registration files; and 2) warrant and agree as followings:
You agree not to run Advertisements for commercial purposes.
You agree to run Advertisements for only political purposes, which may include Advertisements pertaining to elections, party candidates, political organizations, or political issues.
By accepting these Terms of Service you undertake, warrant and agree as follows:
You will conduct, and assure your advertiser clients will conduct, all of their marketing, business, and other activities related to the Advertisements and use of the Platform in compliance with all laws, rules, and regulations applicable to its business, including but not limited to those of the Federal Trade Commission, state Unfair and Deceptive Trade Practices Acts, as well as the laws of any other state or federal regulatory agency that has jurisdiction over the Company’s business activities.
You agree not to use the Platform or Services to serve Advertisements containing: (i) content that is an invasion of privacy, degrading, defamatory, libelous, unlawful, profane, obscene, pornographic, hate material, or discriminatory; (ii) content that promotes any illegal activity including without limitation the promotion of illegal gambling (where prohibited), illegal substances, software piracy, or hacking; (iii) content that infringes on the personal rights, trademark, service mark, trade dress, trade name, logo, publicity right, copyright, patent rights, or any other intellectual property right of any third party; (iv) content, links, or codes that promote or reference software piracy and/or activities generally understood as Internet abuse, including but not limited to the sending of unsolicited bulk e-mail, chain letters, junk mails, pyramid schemes, spamming, and the distribution or use of spyware, malware, worms, Trojan horses, time bombs, cancelbots, corrupted files, or similar software; (v) content that impersonates any entity, or falsely state or otherwise misrepresents your affiliation with a person or entity; or (vii) content that you know to be false or misleading.
You agree to indemnify, defend, and hold harmless Targeted Victory, its affiliates, and their respective officers, directors, and employees from and against any and all losses, costs, damages, or liabilities, including legal fees, costs, and expenses, arising out of or related to your breach of the obligations set forth herein.
The Platform, other content provided through the Platform, and all technology, software, materials, data, or images provided or used by or on behalf of Targeted Victory or its licensors in connection with the Platform (collectively the “Platform Offerings”) are provided “as is” and on an “as available” basis. Except as expressly set forth herein, Targeted Victory makes no other representation or warranty of any kind, whether express, implied, statutory, or otherwise with respect to the platform offerings. Except to the extent prohibited by applicable law, Targeted Victory disclaims all implied warranties with respect to the Platform Offerings, including any implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, and quiet enjoyment, and any warranties arising out of any course of dealing, performance, or trade usage. Targeted Victory will not be held responsible for (a) any errors, inaccuracies, or service interruptions, including power outages or system failures; or (b) any unauthorized access to, use of, or alteration of, or deletion, destruction, damage, or loss of, Company’s Advertisement or any data, images, text, or other information or content (c) interruptions, limitations, or events on third-party sites or platforms that affect your use of the Services that are beyond our control. Targeted Victory may pause your Advertisement at any time if it believes you are in breach of these Terms of Service. Targeted Victory may discontinue any aspect of the Platform or any Platform Offering, or may change the nature, features, functions, scope, or operation of the platform or any platform offering, at any time. Targeted Victory also does not warrant in any way that the Platform or the Platform Offerings will be provided in an uninterrupted manner or that the related content will be error-free or free of harmful components. In addition, Targeted Victory does not warrant that the Platform will meet your requirements and expectations or that you will achieve any particular result from using the Platform. Targeted Victory will not be held responsible for any delay in the activation of your campaign.
TO THE EXTENT PERMITTED BY LAW, IN NO EVENT SHALL TARGETED VICTORY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES, INCLUDING, WITHOUT LIMITATION ANY LOST OPPORTUNITY OR PROFITS, COSTS OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, LOSS OF GOODWILL OR ANY OTHER INTANGIBLE BENEFIT, EVEN IF SUCH DAMAGES ARE FORESEEABLE AND WHETHER OR NOT TARGETED VICTORY HAS BEEN ADVISED OF THE POSSIBILITY THEREOF. IN NO EVENT SHALL TARGETED VICTORY’S LIABILITY EXCEED THE TOTAL AMOUNT PAID TO TARGETED VICTORY BY YOU FOR SERVICES DURING THE PRECEDING SIX (6) MONTHS. SOME STATES DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.
Should any term of these Terms of Service be declared void or unenforceable by any court of competent jurisdiction, such declaration shall have no effect on the remaining terms hereof.
You agree that any dispute or claim arising out of the Platform or these Terms shall be settled by binding arbitration in Fairfax County, Virginia under the American Arbitration Association Rules. The proceedings shall be conducted and all evidence shall be offered in the English language. Regardless of any law to the contrary, any claim against us must be filed within one year of the time such claim arose, otherwise such claim will be barred forever. We agree that regardless of any law to the contrary, that the arbitrator shall have no authority to award, punitive or exemplary damages against any party to this agreement. Notwithstanding the above, we may apply to any court of competent jurisdiction for a temporary restraining order or other interim relief, as necessary without breach of this agreement and without abridgment of the powers of the arbitrator.
These Terms and the Platform shall be governed by the laws of the Commonwealth of Virginia, without regard to conflicts of laws provisions and such law shall be applied by the arbitrator to the merits of any dispute or claim. For any non-arbitral action or proceeding arising out of or related to the Platform or these Terms, sole and exclusive jurisdiction shall reside with the appropriate state court located in Fairfax County, Virginia or federal court located in Alexandria, Virginia.
The Platform is and remains a U.S. offering and all use of the information collected is and shall remain subject to U.S. law and practice. International users must take this into account and should consult their local laws and independently determine whether participation is desired given these facts.
By using the Platform, you irrevocably waive any rights to seek and/or obtain injunctive or other equitable relief and any defense of forum non conveniens. Any and all disputes, claims and causes of action arising out of or connected with the Platform will be resolved individually, without resort to any form of class action
Some Services offered through the Platform may be subject to additional terms and conditions specified by Targeted Victory from time to time.
Please contact us if you have questions about our Terms of Service at: firstname.lastname@example.org.
© 2013 Targeted Victory, LLC. All Rights Reserved.
Welcome to the official web site of Targeted Engagement (the “Site”), which is owned and operated by Targeted Victory®, LLC (“Targeted Victory”).
Targeted Engagement is the first self-service programmatic advertising platform in politics serving all screens (“Platform”). Unlike traditional advertising solutions, Targeted Engagement was actually designed with politics in mind. Our mission has always been to empower all campaigns on the Right by using technology to bring transparency and accessibility to media buying.
For more information about Targeted Victory, please visit: targetedvictory.com.
Automatically Generated Information: Targeted Victory and our third party service providers may also collect non-personally identifiable information that is generated automatically while you are visiting the Site, other websites, mobile websites and/or mobile applications or elsewhere on the Internet in order to provide content and advertisements about goods and services of interest to you across those various devices. This data includes, but is not limited to, information such as IP address, web pages visited before and after visiting the Site, date and time, domain type, type of mobile device you use, your device’s unique ID, web pages you view and links you click on within the Site and interactions with an advertisement delivered by us or a third party advertising technology vendor. This type of information may be collected using different types of technologies, such as cookies and pixels. An IP address, for example, is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world our Site visitors come. We also may use your non-personally identifiable information to enhance the Services.
All Site users remain anonymous unless they choose to give us their personal information. You may elect not to allow us to collect and use this non-personally identifiable data as part of our Service by following the Opt Out procedures described below.
Remember me: If you select “remember me” on your computer when logging on to the Platform, Targeted Victory will set a persistent cookie to retrieve your username and password when you return to the site so that you do not have to enter it more than once. It also allows us to send confirmations, receipts, updates, alerts and support and administrative messages and otherwise facilitate your use of and our administration and operation of the Platform. The persistent cookie also enables Targeted Victory to track and target the interests of users to enhance the experience on the Site. The persistent cookie is removed when you uncheck the “remember me” check box.
Disabling Cookies: The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting cookies, how to have the browser notify you when you receive cookies, and how to disable cookies altogether. Note that if you reject or block cookies, it may affect your ability to enjoy the full functionality and experience of our Site.
Web Beacons: Pages of our Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Targeted Victory, for example, to count users who have visited those pages or opened an e-mail and for other related web site statistics (for example, recording the popularity of certain web site content and verifying system and server integrity).
We, along with our third party service providers, may use non-personally identifiable information to provide more relevant advertising and content. If you’d like to learn more about this practice and your choices with respect to data collection, please visit the Digital Advertising Alliance site, by clicking here http://www.aboutads.info/choices or the Evidon opt-out program currently available at http://www.evidon.com/consumers-privacy/opt-out. You can also stop this Site from collecting certain types of information that provide more tailored online ads and messages to you by clicking here.
For your convenience, we may include or offer third party links, technology services and products (collectively, “Third Party Offerings”) on our Site and Platform as a part of our Service.
We cannot be responsible for the privacy practices of any third parties nor can we be responsible for any web sites, applications, platforms or pages (which includes social media sites and platforms such as Facebook and Twitter) (collectively “Third Party Site”) not under our control and we do not endorse any of the content contained on Third Party Sites.
Nonetheless, we seek to protect the integrity of our Services and welcome any feedback about these Third Party Sites.
If you would like to know more information regarding Twitter’s privacy practices, please visit: https://twitter.com/privacy
Submitting your e-mail: Submitting your address anywhere on the Site and/or Platform may result in your e-mail address being added to the Targeted Victory e-mail list. You may unsubscribe to Targeted Victory e-mails at any time by opting out of e-mail subscriptions with the “unsubscribe” link included in each e-mail. Your e-mail address will be removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process.
We employ and maintain technology and security measures designed to protect your personal information. However, no data transmission over the Internet can be guaranteed as 100% secure. As a result, while we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us or receive from us.
This Site adheres to the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising, which administers a program to help inform consumers about data collection and advertising practices and provides consumers a means to exercise choice with respect to certain advertising practices of participating companies. For more information about the DAA and the choices available via the program, please visit the DAA web site at www.aboutads.info.
Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personal information, such as name, e-mail and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please contact Targeted Victory on our Site or write to us at (with a reference to California Disclosure Information):
Targeted Victory, LLC
1033 N. Fairfax St, Suite 400
Alexandria, VA 22314
We will respond to such requests for information access within 30 days following receipt at the e-mail or mailing address stated above. If we receive your request at a different e-mail or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.
Like many other websites and online services, Targeted Victory does not currently alter its practices when it receives Do Not Track signals because there is no consensus among industry participants as to what “Do Not Track” means in this context. To find out more about “Do Not Track,” you may wish to visit http://www.allaboutdnt.com.
We strongly encourage parents and guardians to regularly monitor and supervise their children’s online activities. We do not knowingly collect personal information from children under 13.